Hollywood studio executives discussed the digital signature system in a meeting with digital signatures on Wednesday, according to two people with knowledge of the discussions.
The talks were part of a deal to make digital signatures available to digital companies in order to boost their efforts to get their ads in digital-only spots.
The meetings were among several that digital signature advocates have said are a precursor to an eventual merger between the digital signers and advertisers.
Digital signatures are typically used to verify an ad’s authenticity and authenticity check the digital signatures of ad buyers, but digital signatures can be used to create other kinds of digital signatures.
Digital signature advocates say it would provide an effective and scalable way to check the authenticity of digital advertising and could be the first step in a merger between digital signer and ad buyer.
The Digital Signers Alliance, which has been lobbying for digital signatures to be available to all advertisers, has been pushing for a digital signature agreement for years.
The group has lobbied lawmakers, including Sen. Bernie Sanders (I-Vt.), for years to pass a digital signatures bill.
But it has been stalled in the Senate for years amid opposition from the advertising industry, the National Advertising Campaign Association and the American Bar Association.
The digital signatures industry has been on edge since the Supreme Court in December upheld the ability of digital-signing companies to accept digital signatures as evidence of the authenticity and accuracy of digital ads.
The court’s decision also came with a huge win for digital signing companies, who had been arguing that the ad-blocking software they were using was not a legitimate digital signature.
The ruling made it easier for digital-tracking companies to use digital signatures in order for them to validate the authenticity, integrity and accuracy (E&M) of digital advertisements.
That was the first time in history that a court had sided with the digital signing industry, and it was hailed as a victory by the industry and its supporters.
The companies also argued that the ruling could help them protect their business by giving them a way to authenticate their digital ads in the future.
That argument was quickly dismissed by digital signing advocates.
“The court has made it clear that ad buyers can still use E&,M to authentically authenticate digital ad content,” said Matt Smith, executive director of the Digital Signatories Alliance.
“Advertisers can still do it.
And we are confident that E&am’s business will recover from the impact of the court’s ruling.”
The meeting was part of the digital-rights-advocacy lobbying group’s campaign to have digital signature software used by all advertisers.
“There’s a lot of momentum going in the digital ad space,” said Dan Stupak, president of the Center for Digital Democracy, a non-profit that advocates for digital ad privacy.
“This is a win-win for everyone involved.
The ad-signers and the companies will have a way for digital advertisers to use this technology to validate their ads.
And the advertisers will have the same tools to do that.
We’re hopeful that this agreement will help all parties come to some kind of agreement.”
The talks took place in Los Angeles, where the digital signs group has offices.
Representatives for the groups declined to comment.
The groups’ plan has been to introduce a digital-audience-neutral bill in Congress and have it signed by the president, but it has not yet been enacted into law.
Digital-rights advocates have argued that digital signing could be used as a way of proving authenticity and validity of digital ad material.
But in a statement to The Associated Press, Digital Signer said that its technology was designed for verifying digital ad authenticity and integrity, and that it would not be used for ad verification.
The company added that it has “never had an ad in existence in which we verified a digital ad, or one that we were given a digital certificate from.”
The digital-ad-signer group said in a recent blog post that it “believes in the potential of digital signature technology for ad integrity and authenticity verification.”
“We believe that there is a great opportunity for this technology and its adoption to help ensure the authenticity for digital content in the marketplace,” it said.
The AP reported that the meeting took place after the company had been contacted by the Senate Judiciary Committee and a number of senators from digital signing advocacy groups.
Digital Signing’s statement said that “Digital Signers is a company that has always fought for digital rights and ad transparency and is proud to support efforts to bring this technology into the marketplace.”
The group is also a member of the nonprofit American Advertising Alliance.
It is a member that includes the Digital Advertising Alliance, the Digital Signature Alliance, Adtech, the Media Association, the Ad Standards Institute and the National Association of Digital Publishers.
A spokesperson for the group said that it is not available for comment at this time.
The meeting came as digital-traffic company Akamai is trying to launch its own ad-tracking system, which is currently