Digital jobs are hot.
But many of those jobs are in digital industries, including cybersecurity, digital security and cloud computing.
And that is putting more pressure on the company’s hardware division, which is hiring more than 3,000 people, according to a new report from The Associated Press.
That’s nearly double the 3,300 it added in the past year.
Dell has long been a leader in cloud computing, and it’s a big reason the company posted record revenue for the fiscal year ending Sept. 30.
It reported that it had booked $11.6 billion in cloud revenue in the second quarter.
But it also said it is on track to miss the $12 billion revenue mark in the current fiscal year, which runs through March 31.
Dill, based in Lake Forest, California, is building its cloud computing business in an effort to compete with Amazon.com Inc., Google Inc. and Facebook Inc.
In addition to its digital business, Dell is expanding its retail offerings, and is expanding online retail in North America.
In June, it hired a top executive from eBay Inc., Amazon.
Com Inc., PayPal Holdings Inc. (PYPL) and PayPal Holdings Corp. (PAY).
In July, it added a top sales executive at Amazon.
Its new chief executive, Greg Bock, is also a former eBay executive.
The company said the hiring spree will lead to new cloud customers in North American, which accounts for about 5 percent of Dell’s total U.S. revenue.
In the third quarter, the company had about $16.6 million in cloud transactions, the AP said.
Dell has a growing presence in online retail.
The new hires are part of a $5 billion push by Dell to increase its cloud business, which includes hiring thousands of software engineers.
The digital locker hires were first reported by Business Insider.