US retailers like Publix and Walgreens are making digital coupons available through their stores for digital shopping, with the latter offering to pay a one-time fee of $2 to $5 for digital purchases, with a two-year subscription included.
The new offering comes amid increasing competition for consumers’ time and attention as digital spending increases dramatically.
“As the digital shopping landscape continues to evolve, the digital coupons offered by retailers like us are an important part of our digital strategy to ensure we are able to provide customers with more value,” Publox said in a statement.
Publix said it was not sure how many of its digital coupons were currently being used, but it estimated it had received about 10,000 to 15,000 such digital coupons per day.
Walgreens is also offering digital coupons through its stores.
The company did not immediately respond to a request for comment.
In addition, several other retailers, including Walmart, Target, Macy’s, and Staples, are offering digital coupon subscriptions for free or at discounted prices.
The online coupons are being offered as a way for shoppers to try out a coupon that is currently on sale and pay for it when it goes on sale again, according to the companies.
For now, the retailers are also selling digital coupons at the regular retail price.
Coupon stores have been a big part of the growth of digital shopping in the US, and online shopping accounts for about 25% of retail sales in the country, according the National Retail Federation.
Digital shopping has grown dramatically in recent years as consumers and retailers have shifted their focus from physical stores to the internet and mobile apps.
This shift is expected to continue, as retailers move away from physical locations and more toward apps and other services, including payment systems.
In recent years, the retail industry has seen a shift away from brick-and-mortar stores.
As digital spending has grown, consumers have begun shopping online and at mobile apps, where shoppers can shop for groceries, clothing, electronics, home goods, and more.
The shift to apps has been accompanied by a shift in how retailers are able for shoppers who want to buy on their phones, tablets, and computers to get their products.
The retail industry, however, has not embraced these new platforms.
Walmart is the only retailer in the U.S. that offers coupons through the app, and it offers discounts on most items, with prices ranging from $0.99 to $14.99 per item.
Some Walgops have also started offering discounts on mobile app purchases, and Walmart said the company is working with retailers to expand the discount program.