Digital coupons are becoming more mainstream, as brands are shifting away from traditional print-on-demand (POD) coupons and opening up the digital space for digital coupons to take root.
A growing number of digital coupons are being created by brands like Fry’s Digital, which aims to offer coupons that are more customizable and flexible than traditional print coupons, which have become the norm in foodservice.
“We think coupons should be flexible, they should be able to be used by any customer, and that’s what we are doing,” said Fry’s CEO, Chris Gurney.
“They are really a great way to be more flexible and not have to be so specific to a single brand.
It’s an awesome way to bring convenience to our customers, and we’re really excited to see what they can do with it.”
According to Gurnsey, digital coupons have been in use in grocery stores for years and are gaining traction.
“Digital coupons have really taken off,” he said.
“It’s really easy to use them.
You don’t have to worry about getting coupons from the store.
You can find them anywhere online.
There are no barriers and no fees to use.
It has a very easy and intuitive interface.
We are seeing a lot of companies looking at this, looking at the opportunity to get digital coupons.”
Digital coupons are also seen as a way to cut down on the number of coupons needed to buy groceries, as a cheaper alternative to physical coupons.
“There are a lot more options available to consumers,” Gurnesaid.
“A lot of brands are looking to create digital coupons and they’re trying to make it as easy as possible to do that.”
He added that Fry’s is already seeing interest from brands like Amazon, Target and Whole Foods, and they are looking into offering digital coupons through their own platform.
Gurney said that digital coupons will likely be offered in grocery and convenience stores.
“It’s a really cool opportunity for the consumer,” he added.
“We’ve seen lots of interest from some brands, like Amazon and Whole Food, and it’s a great opportunity for us to expand it to other grocery stores.”
A digital coupon that is easier to use, cheaper and more flexible.
Chris Gurne, Fry’s digital coupon team, explains how a digital coupon can be used.
A digital coupons program is a new type of coupon that’s being rolled out in stores across the country.
Grocery chains are also beginning to implement digital coupons in grocery.
Gurnee said that Fry was looking into introducing digital coupons into grocery stores in the coming months.
“What we are looking at is if they can come in at a different level of convenience, like if they have coupons on the menu, or if they just want to give you a coupon for something, or give you an email address so you can get coupons for your next meal,” he explained.
“So that’s something that’s not being done now.
It would be great if they could be easier to do.
It really is just something that is a big part of our marketing strategy right now.”